What is GDPR?
General Data Protection Regulation, or GDPR, is Europe’s core digital privacy regulation. GDPR ensures the protection of personal information by mandating that businesses establish robust protocols for the collection, storage, and handling of data. In addition, the regulation gives consumers more transparency, control and protection over their data and privacy.
GDPR is widely considered one of the world’s most robust data protection rules that applies to all businesses, either physical or online, with an established presence in the EU and those that collect and store data from customers in the region.
Why does GDPR matter?
With the surge of personal information being stored online, many of Europe's existing data protection laws could not keep up with the changing landscape. As a result, the Europe Union introduced GDPR to harmonise data privacy across all member countries and provide greater protection and rights to individuals.
GDPR sets a high standard for consent by making it explicit and specific. Instead of a traditional opt-out approach, consumers are given a choice to opt-in, thus giving them control over how their data is handled. This has prompted businesses to reassess the data they collect, hold and process and the legal basis for doing so.
The EU has strengthened data protection legislation and introduced stricter enforcement measures. Businesses are required to diligently protect personal data and provide evidence of their data protection practices. Those who do not adhere face substantial fines and reputational damage.
How does Data Zoo complying with GDPR benefit my business?
The responsibility of complying with GDPR falls on businesses, not consumers. As a business, if you partner with a solutions provider that does not comply with GDPR, you are putting yourself and your customers at risk.
Complying with GDPR signifies that a solutions provider, such as Data Zoo, has taken the necessary steps to ensure their policies and procedures align with the highest level of data protection. This is a key business differentiator, allowing you to trade confidently in the EU while providing quality service to your customers.
At Data Zoo, we have the policies and procedures in place to comply with GDPR requirements and have embedded privacy and data protection into our culture and everyday activities. This approach allows us to adhere to the seven fundamental principles at the heart of GDPR – lawfulness, fairness, and transparency; purpose limitation; data minimisation; accuracy; storage limitation; integrity and confidentiality (security); and accountability.
The Data Zoo difference
In today's digital landscape, organisations face the challenge of meeting expanding privacy regulations and increasing end-user expectations for data handling transparency.
At Data Zoo, we place privacy and security at the core of our products, infrastructure, and policies. Our ecosystem is certified and conforms to the world's most stringent industry standards and regulations. This allows you to engender customer trust in your brand by ensuring data transparency, protection, privacy, and ownership.
This blog is a part of our in-depth series exploring compliance in the identity verification industry. Discover how to keep your customers' privacy safe, reduce risk, and create a positive customer onboarding experience.
Ready to learn more? Download our Privacy-First Guide to User Onboarding for a comprehensive look at privacy best practices.