The FIDO Alliance aims to standardise and bring interoperability to the authentication world by reducing complexity and offering technical solutions to alleviate the reliance on passwords. It is a global organisation with more than 250 members, including Aetna, Amazon, Bank of America, Google, Samsung, and Visa. At Data Zoo, we believe that strong authentication, interoperability, and biometrics are essential to online identification. We are proud to join global tech leaders across enterprise, payments, telecom, government, and healthcare to support the FIDO Alliance’s mission to reduce the world’s over-reliance on passwords. Data Zoo’s participation in FIDO’s technical working group is a significant benefit of our membership. The group defines the specifications for simpler and stronger authentication and aims to make it easier and more secure for consumers to identify themselves or authenticate online decisions. The working group is at the forefront of industry trends that will directly impact Data Zoo’s product roadmap, ensuring we can keep up with the speed of changing regulations. We look forward to working with the FIDO Alliance to change the nature of online authentication innovation and reduce the problems customers face with traditional usernames and passwords.