May 14, 2024

Data Zoo Secures $22.7 Million in Series A Funding from Ellerston JAADE to Fuel Global Expansion

The raise will help fuel Data Zoo's global expansion and drive adoption and innovation of its leading identity verification solutions.

# Corporate

SYDNEY, Australia & JERSEY CITY, New Jersey, May 14, 2024 – Data Zoo, a leading provider of global identity verification solutions, today announced approximately $22.7M (AU$35M) in Series A funding from Ellerston JAADE, an Ellerston Capital fund. The raise will help Data Zoo drive adoption and innovation of its identity verification software, which provides direct access to authoritative data from over 170 countries; features advanced data sequencing to improve efficiency and maximize conversions; and prioritizes data protection and privacy by eliminating identity data storage.

Data Zoo outperforms in improving customer approval rates and revenue realization through its access to global data and logic-driven data source sequencing, which automatically verifies or retries identities against the next best source, reducing dropout rates and lowering the total cost of ownership.

Data Zoo’s vision is to provide a global, efficient, secure alternative to legacy solutions while enhancing KYC/KYB compliance and fraud prevention. As part of the raise, Data Zoo – which is trusted by leading financial institutions, payment providers, and fintechs – plans to continue to expand its operations globally.

“There’s been a long-standing need for a more efficient and secure way to verify identities. Data Zoo has spent years refining its solution – the result has been incredible innovation, UX optimization, and growth in a fiercely competitive market, putting us head-to-head with today’s most established identity providers,” said Tony Fitzgibbon, founder and Chairman of Data Zoo. “Ellerston JAADE spotted an opportunity in Data Zoo’s proven ability to help global firms verify consumer and business identities, reduce fraud, and meet global compliance standards.”

The raise follows the recent appointment of former London Stock Exchange Group (LSEG) executive Charlie Minutella as Chief Executive Officer in February 2024.

“Data Zoo is well-positioned to expand its footprint because of its patented ability to efficiently onboard a more diverse and global set of customers, meet compliance standards across jurisdictions, and enhance data privacy and protection,” said Charlie Minutella, Chief Executive Officer at Data Zoo. “The investment from Ellerston JAADE will supercharge our capacity to operate in key markets, attract new business, and enter new strategic partnerships.”

Data Zoo’s fundraise sits within Ellerston JAADE which invests across a number of high-growth Australian-based companies, such as Mable, Camms, and Phocas. The fundraise represents Data Zoo’s first outside investment.

"Data Zoo's innovative platform and success in expanding its operations internationally, especially into challenging markets like North America, were key factors in our decision to invest,” said David Leslie, Investment Director at Ellerston JAADE. “Data Zoo’s impressive growth, solidifying itself as a trusted identity provider against well-established competitors – all without prior funding – is no small feat. We are pleased to support them as they continue to scale in the identity verification industry."

About Data Zoo

Data Zoo provides identity verification solutions that enable financial institutions, payment platforms and fintechs to confidently verify consumers and business identities in over 170 countries using a diverse set of authoritative data sources. Data Zoo’s direct access to international data sources and advanced data sequencing presents companies with a global, efficient, and secure alternative to KYC/KYB verification and compliance.

Leading global financial institutions, payment providers, and fintechs, trust Data Zoo to verify millions of customers while minimizing fraud and risk. Headquartered in Sydney, Australia, Data Zoo has offices in Amsterdam, New Jersey, New Zealand, the Philippines, and Singapore.

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About Ellerston JAADE

Ellerston JAADE is a first mover when it comes to offering Private Equity (PE) to the broader market of individual Australian investors. The Ellerston JAADE Australian Private Assets Fund (now a A$400m vehicle) was established five years ago and is an open-ended investment structure available direct to retail investors and across a number of investment platforms. Unlike many of the comparable PE strategies available to individual investors, the Fund is focused on direct investments in Australian growth companies; as compared to global funds which are more commonly available via fund-of-funds structures or highly diversified across global assets. The Fund is a concentrated portfolio with 8 current investments including Mable, Phocas and Nitro. Since inception (in December 2018), the Fund has delivered annualised returns of 16%.

For more information, visit:

Media Contacts:


Emma Murphy

Marketing & Communications Manager

+61 0488 665 447

[email protected]

North America

Robert Woods

SVP, Marketing & Communications

+1 (917) 882-7488

[email protected]

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